A problem-solving valuechain,
preventing waste from ending up in the ocean.
Join in and learn how you can

Cities and industries need solutions and systems to capture their waste before it leaks into the oceans.

“What goes around
comes around!”

We need better solutions and systems to manage the continous flow of incoming waste on our coastlines.

The circular Cleanup valuechain is a scalable framework that can be applied in many contexts and will help stakeholders understand the role they need to play in order to contribute to solving the problem at hand.

Read more about the project learnings, results and recommendations and join the solution space for cleaner oceans!


A summary of key insights that outlines the problem and challenges existing mindsets in order to stimulate new ways of thinking and new ideas for reducing ocean plastic.

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An overview of the developed concepts and the recommended strategies for three arenas; cities, coasts and global

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Æra strategic innovation

E-mail: Hello@era.as

Norwegian shipowners association

E-mail: post@rederi.no