After a successful kick-off we are now ready to start the innovation process!
16 organizations covering NGOs, private companies and the public sector came together, on August 29th, to mark the start of the innovation project Circular Cleanup. Together we will create new solutions and new initiatives for cleaner oceans.
In order to establish a good foundation and direction for the project Amund Drøen Ringdal, Director National and International Politics at the Norwegian Shipowners´ Association, gave an introduction to the background of Circular Cleanup and why they initiated it. This was followed by Karoline Andaur and Eirik Lindebjerg in WWF-Norway, who provided a good overview of the importance of immediate action to ensure ocean health, including cleaning our oceans.
Under the umbrellas of Sustainable Development Goal 14 (Life Below Water) and Goal 17 (Partnerships for the Goals), the group will be guided through a six step innovation process, lead by the innovation studio Æra Strategic Innovation, to create new alliances and new initiatives for cleaner oceans.