To create something new, we need to first learn something new!
This is what the first phase of the innovation process is all about.

To learn something about the world and the terrain in which we are innovating we look at the world through the three lenses market and user needs, orthodoxies and discontinuities. In addition to getting an understanding the power that is in the project partners through identifying our core competencies.

Together we have created a wide range of new insight, from what volunteer beach-cleaners think about to the latest tech in sensor technology. The insight is summarized in a few concrete key insights that will be used to unlock new ideas and opportunities in the second phase of the innovation process: new ideas!


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