In the first phase og the innovation process we explored the world in order to learn something new. The results from this phase is summarized as key insights which we have used to unlock new ideas and new answers for cleaner oceans.
The ideas we created was further developed into concepts, with a business architecture. In this architecture we elaborate on the most potent ideas and supplement them with aspects of user and market needs, value proposition, revenue models and strategic partners.
This work sets us up for the thirds phase of the innovation process: testing and learning!