Partnerships for cleaner oceans

After a successful kick-off we are now ready to start the innovation process!

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In order to create good initiatives its important to understand the value chain for ocean cleanup.

16 organizations covering NGOs, private companies and the public sector came together, on August 29th, to mark the start of the innovation project Circular Cleanup. Together we will create new solutions and new initiatives for cleaner oceans.

In order to establish a good foundation and direction for the project Amund Drøen Ringdal, Director National and International Politics at the Norwegian Shipowners´ Association, gave an introduction to the background of Circular Cleanup and why they initiated it. This was followed by Karoline Andaur and Eirik Lindebjerg in WWF-Norway, who provided a good overview of the importance of immediate action to ensure ocean health, including cleaning our oceans.

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Grieg Green and Tomra sharing insight at the kick-off.
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Subsea7 and Bergen Kommune sharing insight at the kick-off.

Under the umbrellas of Sustainable Development Goal 14 (Life Below Water) and Goal 17 (Partnerships for the Goals), the group will be guided through a six step innovation process, lead by the innovation studio Æra Strategic Innovation, to create new alliances and new initiatives for cleaner oceans.

Do you have solutions or insight you think we should know about on our innovation journey, please do let us know!

Circular Cleanup Kick-off

Since the breakfast meeting at the Norwegian Shipowners´ Association headquarters in April, where the Circular Cleanup project was first launched, 15 organizations have joined forces for cleaner oceans.

Since the breakfast meeting Circular Cleanup have been in dialogue with experts and key resources within the maritime and waste industry in order to define the scope of the project and ensure a good foundation for the innovation work.

The 15 organizations in the constellation represents the private sector, the public sector, NGOs and academia. Together we will come up with new answers for the practice within ocean cleanups.

On August 29th the first meeting with all organizations will be held, and this represents the beginning of the innovation journey.

Let us know if you want to stay updated on the project. 

Welcome to Circular Cleanup!

Circular Cleanup

Circular Cleanup is an project initiated by the Norwegian Shipowners´ Association – bringing together forces from both the ocean and waste industries to create new initiatives for cleaner oceans.


Plastic waste filling our oceans is the world´s fastest growing environmental challenge. Every year 8 million tonnes of plastic reaches the ocean, and if we continue with today´s practice there might be more plastic than fish in the oceans by 2050. In order to ensure a clean and healthy ocean we need to prevent more plastic from reaching the ocean and at the same time clean up what is already there.

«With world-leading expertise in both marine-based business and waste management Norway has a good base for solving this issue. We need to increase our efforts to create new solutions and new policy instruments for cleaner oceans.»
-Harald Solberg, CEO of the Norwegian Shipowners’ Association

In the innovation project Circular Cleanup we take on the challenge to create new initiatives and new value chains for more efficient cleanup of plastic waste. In a six month innovation process, facilitated by Æra Strategic Innovation, we will create a portfolio of solutions for cleaner oceans, demonstrating how we can move from today´s practice to next practice.

We are now partnering up with 15 innovative and ambitious organizations to join us on this journey.